Comparing HD-DVD and Blu-ray Technology Essay example -- Compare Contr

Comparing HD-DVD and Blu-ray Since 1997, DVD has been the 1 top selling format for pedestal entertainment, crushing VHS within a five year date frame. But technology is forever changing and its only a matter of time before DVDs go the way of VHS. With two new formats (High Definition-DVD and Blu-ray) on the horizon, which one will win the race? Both formats use blue devil laser technology, which has a shorter wavelength than red (DVD), allowing it to read the smaller digital data spots packed a lot more densely onto a standard-size disc. In other words, they hold a lot more memory than your standard DVDs. The comparison chart shows that HD-DVD and Blu-ray disks will be pretty similar. Both should be able to fit a high definition movie onto one side of one disk, and both HD-DVD and Blu-ray players will play old DVD movies.(Boutin, Paul) its still too early to call the race with both technologies about a year away, but my money is on Blu-ray.HD-DVD is more user amiable in terms of its name, with the title keeping a name closer to DVD. (Carnoy, David) Toshiba, NEC, and a couple of other upstarts will be pushing for HD-DVD. HD-DVD is capable of holding 30GB or a full-length high-definition movie, plus extras, on a prerecorded double-layer disc (compare that to todays limit of 9GB for standard double-layer DVDs). Plus the cost of making a HD-DVD is on par with the cost of todays DVDs, making it a smoother transition for the big companies to deal with. Toshib...

black cat Essay example -- essays research papers

The Effect of the Use of Irony on the Progress of Poes Short Story, "The Black blargon"This Paper leave interpret a short business relationship, "The Black Cat", by Edgar Allan Poe. My Purpose is to show the arrange of the use of irony on the senesce of the short story. I Suspect that use of irony in Edgar Allan Poes short story, "The Black Cat," is one of the main points which allows the isolated voice of the storyteller, and the truth of the situation to be revealed and helps the reader to comprehend the story better.In Edgar Allan Poes short story, "The Black Cat," the nameless narrator begins his horrifying tale by informing his readers that he is about to advert a "series of mere household flatts" (FN1). He then wonders if, in the future, when his morbid tale is discussed by others considering his case, they will find it to be "nothing more than than an ordinary succession of very natural causes and effects" (FN2).Consid ering the terrible conclusion of the story, this very opening establishes an ironic relish that continues until the end of the tale. The fact that the Narrator would even wonder if his horrible story would ever be considered a "series of mere household events," and the casual, almost off-handed itinerary he contemplates his actions immediately informs the reader that the position of the Narrator and the facts of the story he is relating may turn out to be something completely different from what is first presented. He tells us in the beginning of the story that "tomorrow I die." Obviously something extraordinary has taken place or he would not be in that fateful position. The reader quickly comprehends that the Narrators thought process of the story and what actually occurred may be two very different versions of some gruesome event. The fact that the Narrator is in jail and has been sentenced to death scarcely adds to the irony of his musings. He looks back on the events with "awe," yet thinks that others, sometime in the future, will understand and sympathize with him, purpose what he did not odd at all. In the end we know he will die because in the beginning he has still, only hours in the first place his death, come to terms and accepted right for the consequences of his actions. In the very first paragraph of the story he points the finger of blame at "these events" whi... ... allowing the hidden character of the Narrator, and the truth of the situation to be revealed. The black-market cat may have been the agent that was instrumental in his downfall, but it is the man himself who is wholly responsible and Poe leaves littler doubt of that. The black cat, hideous, hidden rump the wall, cemented in by the Narrator himself, is a striking symbol of the decay and corruption of the mans soul. His guilt, self-hatred, and need for punishment are all exposed when he bangs on the wall, prompting the black cat to howl, and revealing to the stunned policemen the secret hidden behind the wall.Notes1. Poe, Edgar Allan. The Black Cat. Boston north University Press. 1986. Pg.l.2. Poe. Pg. 2.3. Poe. Pg. 5.4. Thompson, G.R. Poes Fiction. Madison University of Wisconsin Press. Pg.9.5. Thompson, Pg. 9.6. Thompson, Pg 9.7. Poe. Pg 2.8. Buranelli, Vincent. Edgar Allan Poe. Boston Twayne Publishing Company. 1977. Pg.79.9. Poe. Pg.2.10. Hoffman, Daniel. "The wedding ceremony Group." Edgar Allan Poe. Modern Critical Views. Harold Bloom, Editor. New York Chelsea House Publishers. 1985. Pg. 83.11. Poe. Pg. 812. Thompson. Pg.7213. Poe. Pg. 18. black cat Essay example -- essays research papers The Effect of the Use of Irony on the Progress of Poes Short Story, "The Black Cat"This Paper will interpret a short story, "The Black Cat", by Edgar Allan Poe. My Purpose is to show the effect of the use of irony on the progress of the short story. I Suspect that use of irony in Edgar A llan Poes short story, "The Black Cat," is one of the main points which allows the hidden character of the Narrator, and the truth of the situation to be revealed and helps the reader to comprehend the story better.In Edgar Allan Poes short story, "The Black Cat," the nameless narrator begins his horrifying tale by informing his readers that he is about to relate a "series of mere household events" (FN1). He then wonders if, in the future, when his morbid tale is discussed by others considering his case, they will find it to be "nothing more than an ordinary succession of very natural causes and effects" (FN2).Considering the terrible conclusion of the story, this very opening establishes an ironic tone that continues until the end of the tale. The fact that the Narrator would even wonder if his horrible story would ever be considered a "series of mere household events," and the casual, almost off-handed way he contemplates his actions immedia tely informs the reader that the opinion of the Narrator and the facts of the story he is relating may turn out to be something completely different from what is first presented. He tells us in the beginning of the story that "tomorrow I die." Obviously something extraordinary has taken place or he would not be in that fateful position. The reader quickly comprehends that the Narrators opinion of the story and what actually occurred may be two very different versions of some gruesome event. The fact that the Narrator is in jail and has been sentenced to death only adds to the irony of his musings. He looks back on the events with "awe," yet thinks that others, sometime in the future, will understand and sympathize with him, finding what he did not odd at all. In the end we know he will die because in the beginning he has still, only hours before his death, come to terms and accepted responsibility for the consequences of his actions. In the very first paragraph of th e story he points the finger of blame at "these events" whi... ... allowing the hidden character of the Narrator, and the truth of the situation to be revealed. The black cat may have been the agent that was instrumental in his downfall, but it is the man himself who is wholly responsible and Poe leaves little doubt of that. The black cat, hideous, hidden behind the wall, cemented in by the Narrator himself, is a striking symbol of the decay and corruption of the mans soul. His guilt, self-hatred, and need for punishment are all exposed when he bangs on the wall, prompting the black cat to howl, and revealing to the stunned policemen the secret hidden behind the wall.Notes1. Poe, Edgar Allan. The Black Cat. Boston Northeastern University Press. 1986. Pg.l.2. Poe. Pg. 2.3. Poe. Pg. 5.4. Thompson, G.R. Poes Fiction. Madison University of Wisconsin Press. Pg.9.5. Thompson, Pg. 9.6. Thompson, Pg 9.7. Poe. Pg 2.8. Buranelli, Vincent. Edgar Allan Poe. Boston Twayne Publishing Com pany. 1977. Pg.79.9. Poe. Pg.2.10. Hoffman, Daniel. "The Marriage Group." Edgar Allan Poe. Modern Critical Views. Harold Bloom, Editor. New York Chelsea House Publishers. 1985. Pg. 83.11. Poe. Pg. 812. Thompson. Pg.7213. Poe. Pg. 18.

Mind over Matter: The Unique Components of Womanhood & Depressive Disor

Abstract As I sat down to begin this re-write, I made sure to do one thing before diving back into the stack of compiled research I had gathered, I took one good thick(p) breath. As I came towards the end of my exhale, I was hit with a realization there is unwavering power in positive cognitive embrace. And that one narration sums up pretty what this paper is about. Along with conceptualizing the realities of depression and the many frameworks surrounding its existence, the primary goal of this paper is to discover the unique ways in which women sens stand up to the symptoms of depressive disorders.The BasicsThe National Institute of Mental health (2012) describes depression as a serious illness which also happens to be in truth prevalent within all populations. Depression doesnt discriminate in regard to age, race, gender, or socioeconomic status. However through research, a clear differentiation has been made, depression is being seen more and more in women as opposed to in me n (2012). A number of factors have been accredited with this trend among them accommodate hormonal, biological, and affective differences (NIMH) in which are exclusive to women, and are not often seen in men. Indicating that there is a difference in how men and women experience depressive disorders is consequential but is only half the battle when it comes to developing effective and efficient treatments for this sometimes plagiarizing disorder.Current Psychological Research & StatisticsDepressive disorders, projected by the World Health Organization to be amongst the leading sources of illness-prompted disabilities in women by the year 2020 (as cited by Tanti & Belzung, 2011) Furthermore it is believed that more than 16% of the American population will experience ... ...033-295X.115.2.291Kelly, M. M., Tyrka, A. R., Price, L. H., & Carpenter, L. L. (2008). waken differences in the use of coping strategies predictors of anxiety and depressive symptoms. Depression & Anxiety (1091- 4269), 25(10), 839-846. inside10.1002/da.20341National Institute of Mental Health.(nd.) Depression Brochure. Retrieved from http//www.nimh.nih.gov/health/publications/depression-easy-to-read/depression-trifold.pdfTanti, A., & Belzung, C. (2010). Open questions in live models of antidepressant action. British Journal Of Pharmacology, 159(6), 1187-1200. doi10.1111/j.1476-5381.2009.00585.xMind over Matter10Weinberger, A. H., McKee, S. A., & Mazure, C. M. (2010). Inclusion of Women and Gender-Specific Analyses in Randomized Clinical Trials of Treatments for Depression. Journal Of Womens Health (15409996), 19(9), 1727-1732. doi10.1089/jwh.2009.1784

Christopher Columbus: Hero or Villain? Essay -- essays research papers

Throughout all of our years that we are taught about world history, we are led to believe that capital of Ohio was one of the greatest explorers of all time. In my mind there is no question about whether Christopher capital of Ohio discovered America of course he did, its Columbus However, this is a highly debated issue and through writings by authors Jeffery Hart and James W. Loewen we will investigate the true importance of Columbus. In the essay pen by Jeffrey Hart entitled, Discovering Columbus, he argues strongly that, in fact, Columbus did discover America. He starts off by describing Columbus as a factual titan, a hero of history and of the human spirit. He goes on to say that, In discovering a new part of the world, Columbus destroyed such mortal certainties. By this he means that everyone thought the world was flat but by discovering this new land he upset theologies. He describes the reasons for Columbus passing on a voyage as multiple and confused. Columbus valued to cross the ocean to prove his theories of navigation. Since Spain was always desperate for wealthiness and the land routes were controlled by the Turks, Columbus wanted to find a nautical way to the riches of Asia and in the process of finding riches he wanted to convert the pagan nations to Christianity. He wanted to seek out the Earthly Paradise otherwise known as Eden as foreseen in the view as of Revelation. In doing all of these t...

Suspense - The Signal Man Essay examples -- English Literature

Suspense - The Signal ManThe author of The Signal Man immediately creates suspense by employanonymous quotes, which gives a sense of mystery. Dickens begins byavoiding using terms that identify ownership, i.e. When he heard avoice thus calling to him.The second person in the story is the signal man, who at this point isacting in a very peculiar manner. This produces suspicion amongst thereader and thus generates bear on or suspense.Throughout the entire novel, Charles Dickens is using language that isvery obviously uncomfortable, i.e. Angry sunset, or Violentpulsation.The characters are not described as very ordinary. The signal man ispoor and not very knowledgeable whereas the visitor is wealthy,intelligent and free to do as he pleases. However, there is a traitthat they both share. They are both very isolated. This lonesomefeeling is far from comforting and therefore adds to the generalatmosphere of the novel.The scene is described to be very unnerving and fits in very well with the gothic theme. The cutting is like a deep chasm in th...

Suspense - The Signal Man Essay examples -- English Literature

Suspense - The Signal compositionThe author of The Signal Man immediately creates suspense by usinganonymous quotes, which gives a sense of mystery. Dickens begins byavoiding using terms that identify ownership, i.e. When he heard avoice thus calling to him.The 2nd person in the story is the signal man, who at this point isacting in a very extraordinary manner. This produces suspicion amongst thereader and thus generates interest or suspense.Throughout the entire novel, Charles Dickens is using language that isvery obviously uncomfortable, i.e. Angry sunset, or Violentpulsation.The characters are not described as very ordinary. The signal man ispoor and not very knowledgeable whereas the visitor is wealthy, knowing and free to do as he pleases. However, there is a traitthat they both share. They are both very isolated. This lonesomefeeling is far from consoling and therefore adds to the generalatmosphere of the novel.The scene is described to be very unnerving and fits in very wel l withthe gothic theme. The cutting is like a deep chasm in th...

Chipotle Mexican Grill Essay

Chipotle Mexican radiator grille, Inc. is a chain of restaurants located in the get together States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeno chili pepper. The restaurant is known for its large burritos, assembly-line yield and use of natural ingredients. The comp all has released a mission statement called Food with Integrity, which highlights its efforts in using organic ingredients,3 and serves more naturally raised meat than any other restaurant chain.Chipotle is one of the first chains of fast casual dining establishments. Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonalds Corporation became a major investor in 1998. By the time McDonalds fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations. With more than 1400 locations in 43 U. S. states, Washington, D. C. , ii Canadian provinces, t he United Kingdom, and France, Chipotle had a net income in 2012 of US$278 million and a staff of 37,310 employees.Chipotle Mexican Grill in 2012 2012 has been the year of Chipotle Mexican Grill (CMG -0. 92%). The stock is an absolute superstar, hitting 37 new record highs so far, tally to CNBC. -When the company went public in January 2006, the stock doubled on its first day from $22 per sh are to close at $44 per share. At late of Febuary 2012, Chipotles stock price had climbed to $380-$385,up more than 80% since january 1,2011 and up 334% since january. Chipotle shares traded at $421. 37 Mar 27, and are up nearly 26% this year. Over the last 12 months, the stock has gained 65%.Chipotles run has simply been the subject of much chatter among investors. Why is this stock so high, and how much further can it go? Many investors think that Chipotles numbers are just headed up, and the stock has room to grow as well. Chipotles growth is mentioned with the launch of ShopHouse, the As ian-themed restaurant the company has opened in Washington D. C. ShopHouse has been wildly favorite with little to no advertising. The success had opened up the possibility that Chipotle could very well strike gold a second time.The company isnt face much about whether it will expand ShopHouse, but investors are certainly pricing the idea into Chipotle shares. Chipotle has no debt and about $400 million in cash, according to Seeking Alpha. And Chipotle is in that best-of-both worlds position because it can compete directly with fast food, but also stand up against more upscale restaurants, such as Panera Bread (PNRA -1. 01%). Finally, Chipotle is gunning for international expansion, recently opening new locations in London and planning one for Paris.

Case Study Ryanair and Virgin Atlantic

lesson Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13B Virgin Atlantic and Ryanair This case examines two organisations that sustain many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be really similar, but the disposition and style of wariness and its consequent impact on the way throng working in these organisations think, feel and behave have created genuinely different organisational cultures.So what are the similarities and what are the differences? The virtually obvious similarity is that both Virgin Atlantic and Ryanair operate in the UK passenger air transport industry. two are relatively recent creations and skill be seen as new entrants to the sector Virgins air transport argument was founded by Richard Branson in 1984 and Michael OLeary took over as Chief Executive at Ryanair, a small Irish airline which had been founded as Guinness Peat Aviation in 1985 (Creation, 2 004).Both started life in competition with study national flag carrier airlines (British Airways and Aer Lingus respectively) and grew to be major challengers to these established companies. As they grew, their scale of operations brought them into competition with a much larger number and range of airlines operating from the UK Bransons Virgin Atlantic competes with some major US and other intercontinental companies such as American Airlines and United Airlines OLeary competes with the likes of Flybe and EasyJet in the short-haul market.Both Branson, who was born in 1950, and OLeary, who is ten years younger, are individuals with strong and distinctive personalities, who have a relentless appetite for media presence and who make extensive use of themselves in their frequent marketing communications. They engage in advertise stunts, quickly appear on the news media in relation to stories about the industry, and their faces and personalities are easily associated with their comp anies. Charting different courses There are, however, some major differences. First, they differ in their pickaxe of markets.Virgins air transport business originated in the long-haul, mainly transatlantic market which capability be highly profitable but is also extremely competitive. As the business grew, offshoots were founded as independent companies for instance, Virgin Blue in Australia and Virgin Express which has its hub in Brussels and serves European destinations outside the UK and does not compete at present with Ryanair. Ryanair started as a short-haul carrier and has remained so, focusing on European destinations from a small number of airports in the UK and Eire. The two companies competitive positioning is also very different.Ryanair is well known as The Low Cost Airline the first thing that hits you in its publicity material is the price and this is very clearly the core of its business strategy (Ryanair website). The no frills approach means just that even the in- flight food is limited to sandwiches and costs extra. Virgin, by contrast, attracts passengers by offering a superior grow and is firmly positi integrityd at the quality end of the market Publicity material emphasises style and comfort, and there is a range of in 1/4 Case Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13B light extras which, even at the economy end of the price range, includes in-flight food and drinks and packs of amenities such as flight socks, eye sunglasses and lip balm. As was noted, both men love publicity stunts and often use humour in their public communications. Branson is usually smiling and in poses which usher fun and a desire to show close links with his staff and popularity with employees, customers and the public in general. OLeary is much more likely to be acerbic, critical and uses what might euphemistically be called colourful language in his public statements.He seems to care little about public opinion of him as an individual and has been in trouble with the advertising standards authorities in the UK and Eire on more than one occasion for offensive adverts that have upset people from British Airways (who were accused of being Expensive ba * * * * ds in an Evening Standard advert in 1999) and the Catholic Church (the Fourth Secret of Fatima advert of 2000 featured the Pope) (Creation, 2004). The brand set are also very different. Virgin as a collection of businesses does everything from running trains, manufacturing contraceptives and cosmetics o offering financial services. All these enterprises are linked by the single powerful aboriginal part of the founder and the characteristic red livery Ryanair does one thing and one thing only, but in doing so sets an almost buccaneering tone, readily taking on authorities such as the European Union over competition policy and the British Airports Authorities over charging practices. Branson has certainly had his conflicts with British Airways, notably over the dirty tricks affair of the early 1990s, but is not likely to challenge governments.Virgin tries hard to build customer loyalty and gain retroflex business through brandrelated service values Ryanairs repeat business (and for some customers the Ryanair experience is one which inspires the thought never again) is on price, not loyalty to the brand. These differences have a significant effect on the nature of employment relations and the psychological contract between the two companies and their employees. Working for Richard and Michael Each companys brand image and treatment of customers have a bearing on the nature of organisational relationship with staff, and vice versa.Aspects of organisational behaviour therefore show through in a flesh of interconnected ways to create consistent and very different cultures. At Virgin Atlantic, cabin crew are there to be helpful and have they are important projectors of the brand image and their job is partly to encourage the allimportant cus tomer loyalty which generates continuing profit. The importance of staff as carriers of company values is clearly reflected in the recruitment material and other statements about the nature of work at Virgin Atlantic.Virgin Atlantic brings together all manner of people in all manner of roles, all playing a crucial role in the smooth running of a very complex operation. only when whoever you are and wherever you join us, youll never stop thinking of our customers and what 2/4 Case Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13B we can do for them. From frontline cabin crew to IT analysts, everyone here plays a role in delivering the Virgin brand. That means using initiative, taking responsibility for your actions and being ready to support those around you at all times.Similarly, youll play your part in maintaining the friendly, unconventional professionalism that makes Virgin Atlantic such a unique place of work (Virgin Altantic website). The recruitment process is lengthy and includes a group interview which acts as a filter for further tests before job offers are made. Training programmes for cabin crew and other staff are run from a dedicated training centre, and there is a wide range of benefits for full-time staff including seven free flights a year, orphic pensions and medical schemes and discounted goods and services across the Virgin group.At Ryanair, the cabin crew work for a supplier organisation called Crewlink. You can discover whether you qualify to apply for a job by answering a series of 11 on line questions. Successful applicants for cabin crew posts are trained at one of Crewlinks centres and are expected to pay an up-front charge of 1,200 for the fiveweek course (or with a 400 deposit it can be offset against initial years salary at a total cost of 1,300). Students are not paid to attend the course successful graduates get a three-year contract with Crewlink to work on Ryanair flights on a shift-work basis.Ryanair crew are not expected to make overnight stops at its destinations. Post-tax starting salary is listed as being ? 1,100 per month (? 13,200 pa) Crewlink suggests that after the initial three years, and subject to satisfactory performance, a permanent job with Ryanair itself might be available at a salary of up to ? 25,000 pa. Staff essentialiness be flexible in terms of their work location across the 15 European centres and Crewlink does not guarantee work if individuals specify a prefer work location (Crewlink website).By comparison with long haul, a short-haul operation involves very tight turnaround times and Ryanair aims for 20 minutes. This creates a very different grand and set of pressures on the workforce compared with those at Virgin, which is likely to have higher staffing levels and to give crew longer rest breaks in the destination locations between flights. The nature of customer relations, by contrast, might be more demanding at Virgin than at Ryanair staff and customers ar e together for longer and the brand image must be maintained.Complaints and horror stories can be found about work at both organisations however, Ryanair is subject to a more systematic and organised foot race of criticism for its employment practices by trade union organisations. In particular, the international Transport Workers Federation has run a major campaign on its website since 2004 called Ryan-be-fair, the economic consumption of which is to pressurise the management at Ryanair into accepting the role of trade unions in representing the workforce.It collects comments from disgruntled crew and former workers which give a flavour of the operational stresses and organisational culture. Both organisations have been successful Ryanair has turned in significant profits for several years in a sector which is prone to disruption and financial passing play and which has seen a number of brands disappear (Buzz, Go and Debonair) (BBC, 2005). Virgin also continues to go from stre ngth to strength commercially. But the cultures and values which get them off the ground could only be more different (BBC, 2006). /4 Case Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13B References Creation, S. (2004) Ryanair How a Small Irish Airline Conquered Europe. Arum Crewlink website www. crewlink. ie International Transport Workers Federation website www. iftglobal. org Ryanair website www. ryanair. com Virgin Atlantic website, Working for Us, http//www. virginatlantic. com/en/gb/careers/workingforus/index. jsp BBC News articles News website www. news. bbc. co. k Profits Jump at Virgin Atlantic (27 May 2005) Ryanair Profits Jump on Hot Spots (1 August 2006) Question Using relevant leadership and organisational theory, explore the impact of organisational features and external environment influences on the leadership and management styles and performance of Richard Branson and Michael OLeary. Critically evaluate the effectiveness of their leadership approac hes in their specific context with their specific set of strategical challenges. (1500 words) Closing date 1st April 2013, submit on StudyNet by 23. 30 UK time 4/4

Marketing Research on a Wig Store in Vienna

1. Executive summary selling Problem Introduce a freshly wiggingginggingginggingginggingging electrical all in allocator to the Viennese market. Purpose of attend Project The shoot for of the interrogation is to limit turn forth if on that point is potencyity growth for a wig job in Vienna, and what kind of wigs ar the most pauperismed. Method Primary enquiry exit be condenseed on understanding the needs and wishes of our major indicate gratifying- sacred Judaic women, junior-grade seek get out be focus oned on our positioning against competitors on the Viennese market. Qualitative Research The purpose of the qualitative seek is to collect, analyze and interpret data by focus mathematical multitudes, which also include consumes from wig collection to figure out the selectences of our principal(prenominal) tar maturate group. Quantitative Research In our quantitative investigate the main aspect of friendliness was the interrogatorynaire t hat we distributed in main community centers (Beit- Halevi, Judaic Heritage substance of Lauder Business School, Sephardic Centre and Main Synagogue of Vienna). Qualitative digest This topic is mainly about analysis of the focus group and descrying out the results from it, analyzing them. Quantitative data analysis conclusion 6 With the result of our skepticismnaire and the comparisons with separate data, we were able to reach precise results. Final analysis and results After all the collected data and its results, we flip managed to flummox out the result of our search. Conclusion and recommendations Here we make recommendations and a final conclusion on the wig demand in Vienna, preferences of our main target group, how should our serve look like and the growth likely of wig business industry in Europe in the role of brand- sore distributors. cecal appendage A school principalnaire This vermi framing process has the complete questionnaire, which our respondents issueed. Appendix B Questionnaire in Hebrew This appendix has the Hebrew questionnaire, which our respondents answered. 2. Statement of research purpose and objective 2. 1. Marketing problem 2. 1. 1. Marketing research Problem The purpose of this merchandising research project is to find out whether the wig business has any growth capability in Vienna. We would like to find out who could be our immediate clients and who could be our potential customers.We ar looking to see if we underwayly sport any competition in this industry in Vienna and what are the chances of at that place being further competition in the future. Additionally, we pass on try to figure out what is the market expenditure for the 7 wig industry and adjust our intersections to the market toll. We aim to study and understand how to make marketing research for the potential growth of the wig industry in Vienna. 2. 1. 2. Marketing ending Problem For our marketing research project, we want to unravel the q uestion of whether or non the wig industry has any growth potential in Vienna, Austria.This question pass on require us to answer more than unrivalled marketing question regarding this dilemma. premierly, according to the flow state of our research we do non have any unique(predicate) knowledge/ culture regarding the demand for wigs in Vienna, Austria, amongst different groups of customers. Secondly, we do not have concrete knowledge regarding our possible competitors in the wig market. In addition to that, as of the current situation we do not have any specific targets for the prices we would like to charge for our wigs and the preferences of our main target group. . 2. Purpose of research project In China there is a manufacturer of wigs called Sarah Wigs, and we would like to be its distributors in Europe. Our first milest integrity is Vienna, Austria. We want to assoil an exploratory research first of all in order to know the potential growth of the wig business in Vienn a, Austria and then in cutting we get positive results- we testament be able to open up a chain of wig store all over Europe and get profits from this business.Research Questions we depart have to answer How large scaled is market and demand for our product? Who are our potential customers? How large is demand on our product in Vienna? How can we find out there age, gender, respect of income and their go outingness to invent for our product? 8 What are the prices we should be charging for our wigs? yield it be fat for us? What are the main founts of wigs favourite(a) by Judaic religious women spirit in Austria? How should our dish up look like? What could be the potential demand for wigs in the future?Who are our competitors in a given market and how can we predict the level of sales we should expect over the next tail fin courses? 9 3. Research design and methodology 3. 1. Secondary research Before conducting primary research we needed to conduct supplementa ry research. We divided secondary research into three sidetracks. counterbalance we would gather teaching from the inter authorise (from blogs, web-sites, discussions) and try to analyze general priorities, characteristics and values of Kosher wigs consumers who are unite orthodox Jewish women.We knew it would be a great challenge to find out precise and accurate information about the demand and uses amongst marry orthodox Jewish women who are also Viennese residents from the worldwide web, but still we knew that the information even if not ascorbic acid% accurate and even though not going into a great deal detail would be helpful for us to see what the demand for clean wigs in Vienna is. We needed to have enough knowledge about kosher wigs consumers as well as about the rules and obligations according to the Jewish Halakha law.We found out that the Halakha law is the same for e precise married Orthodox Jewish cleaning lady, no matter of her place of residence, to cover ones hairs-breadth after getting married. Only after finding out just about general information we would narrow our research and specifically focus on consumer behavior in kosher wigs market in Vienna. We would like to gather information from already put uply wig companies located in Vienna. However, once again because the field of research is very narrow we had to research a part and at the same clip be very specific and accurate on what our research target was.For this indicate we decided to contact Jon Renau an international wig familiarity located in Vienna which provides kosher wigs/Sheitel with Kosher certification under the Bedatz Hecksher from the Bais Din of Rabbi Gross in Eretz Yisroel. Our third step would be to conduct an experimental research in a given wig company and rule the natural consumer behavior during natural circumstances. Our main research 10 question was to find out the current demand for kosher wigs in Vienna, Austria at present.We also wanted to fin d out the characteristics of the most desired and purchased wigs ( even uping a close attention to quality, length, and image amongst other(a) things). We further wanted to find out what is the just price consumers are testamenting to pay for kosher wigs. The main advantage of this kind of secondary research was that we would be able to gain reliable data from an already existing company and we would be able to use this data figures to plan for the future when it comes to our company. First as planned we gathered information from internet web-sites and blogs about Kosher wigs.We wanted first to find out what is the primary concern for a married orthodox Jewish woman eating away a wig. As we found out the main concern for consumers is to have the certified proof that the wigs are fabricate under rabbinic supervision according to Halakha law and that the wigs do not convey any Indian hair in them. We also wanted to find out the general attitude of a married orthodox Jewish wo man towards wigs and correspondingly her willingness to pay for it. As we found out Jewish women arrogatet find wigs as a luxury but as a requirement and obligation required by the Jewish religion.For this reason Jewish women dont find wigs as a luxury but as a pure obligation and requirement to properly observe their religion. For this reason their average willingness to pay for natural wigs is high and on average ranges from 900-1200 Euros. After secondary research would be gathered from the internet we decided to conduct secondary research from real businesses, from an already experienced wig company located in Vienna which specifically focuses on providing kosher wigs to married orthodox Jewish women living in Vienna. Taking into consideration all these facts we chose the Jon Renau company.Jon Renau is a family causeed business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. We visited one of the 11 main representa tive offices of Jon Renau, which is located in Vienna. We contacted Andrew, the store manager, through his Rabbi- Rabbi Wolf and asked the hobby questions 1. What divisions of your total sales are the sales of kosher wigs? Andrew t out of date us the following When we were opening representative office in Vienna we thought that demand for specifically Kosher Wigs wouldnt be high taking consideration the small population of Jewish married women in Vienna.However nowadays according to our analysis on average 200-300 wigs are sell monthly to people living in Vienna out of which up to 30 are Kosher wigs. On Average its 10 % of our income and considering the small population demand turns out to be high. 2. What the mostly desired characteristics of the purchased wigs are? Andrew said that it is very hard to answer this question because even in this narrow field taste is very different. However, he said that 60% of women buying kosher wigs prefer European natural hair, and the favor ite colors are b overlook and brown. 3.What is the average price a married orthodox Jewish woman is willing to pay for a wig? concord to their statistics on average women are willing to pay 800 Euros and more, depending on the type of hair used, length, color and where the wig was manufactured. 3. 2. Qualitative research focus group 3. 1. 1. General We conducted one focus group to collect our qualitative research data. There were eight women who attended and took part in the focus group. Our focus group was recorded and consisted of a number of open-ended questions. 3. 1. 1. 1. Group woof The selection of our members was based on the following criterion 12 Gender, they all had to be women Age, we wanted to have a wide range of ages. Anything from 18 years old to 75 years old. Religion, they all had to be orthodox Jews City of residence, they all had to be Viennese residence English speakers, as we will conduct the focus group in English thus all participants have to speak Eng lish. 3. 1. 2. Place Due to a lack of budget, we had to be rather strict with our economic consumption costs and thus decided to limit the cost expenditures for the conduction of the focus group to an amount of no more than 500. This meant that we could spend up to 200 on a place to hold the event of the focus group.Knowing that all the women who would attend the focus group would be married orthodox Jewish women, we had to choose a modest (not too fancy) place where we could provide kosher refreshments. Hence, we conducted the focus group in the Lauder Business School Mensa, where we provided light refreshments and soft drinks. 3. 1. 2. 1. Asked questions The legal age of the questions asked were open-ended questions. This will allow our participants to voice their opinion and have discussions with us and the other members participating. We will be asking the following question during our focus group. 1.Tell us a little eccentric about yourself? 2. How legion(predicate) wigs d o you own and how oftentimes do you wear them? 3. What is your preferred color of a wig? Why is it preferred? 4. What do you consider a good quality wig and what types of hair do you like for your wig? 13 5. Where do you usually purchase a wig, and why? 6. What is the average price you are paying for a wig and what enamors your decision? 7. Will the fact that the company is donating 10% of its revenues to a charitable plainness influence your purchasing decision? 8. Which wig from our samples did you like the most, and which the least. Explain why? 9.Will you consider buying a wig from us- Sarah Wigs in the future, and if so how practically would you pay for this. 3. 3. Sampling plan In the beginning of the project we faced a decision upon what try out methods to use. We decided to use cluster sample (probability samples) for our questionnaire and convenience sampling (nonprobability samples) for our focus group. Cluster sampling this type of sampling first divides the target ed population into subpopulations. We took our Viennese Jewish population and divided it into three subpopulations where we were mostly presumable to feel orthodox Jewish married women.We divided our population into the following subpopulations Jewish ethno groups according to synagogues Jewish schools in Vienna where mothers pick their children up Convenience sampling this form of sampling obtains a sample from convenient elements. This means that participants are selected because they fit the criterion of those people who we seek to obtain information from. We used this form of sampling for our focus group and approached the women in places where we know they are most likely to be orthodox Jewish married women. 14 3. 4.Data collection instrumental role To answer the main questions we had in our project marriage offer plan we came up with a questionnaire and a list of questions for our focus group. These questions had to answer our four main questions from the proposal but even more so in further depth. Our four main questions in the project proposal were as follows 1. Who are our potential customers? 2. What is the current demand for wigs in Vienna, Austria? 3. What are the prices we should be charging for our wigs? 4. What could be the potential demand for our wigs in the future?We conducted a questionnaire to answer these questions in more depth and detail. The purpose of the questionnaire was to answer the following questions 1. Do you live in Vienna? This will answer our questions about roughly how many customer we will have in Vienna, as we will open our store in Vienna. 2. What is your age? This will be helpful for our general information about our potential customer. 3. Which ethno religious group do you plump to? This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay a great deal emphasis to the wig wearing Halakha law. . Which movement do you belong to? This will answer o ur question about what periods of Judaism do those potential customer who are residing in Vienna belong to and if these Jewish streams are the ones who pay much emphasis to the wig wearing Halakha law. 5. Have you ever used a wig? 15 6. Why not? These ii questions above will allow us to see if this individual is a potential customer for us. 7. Do you own a wig? 8. Why not? These dickens questions above will allow us to know which individuals are potential clients and which are not. 9. How many wigs do you own?This will allow us to have a rough estimate of what the demand for wigs will be. 10. How often do you purchase a new wig? Here we will answer our question of what is the frequency in which these women purchase new wigs. 11. How often do you use wigs? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequentl y, whilst a woman who tells us that she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. 2. What color of wig do you prefer? This will answer our question regarding the preferences in the colors of wigs that our potential customers will have. We will be able to know what colors are most favorable amongst our potential customer group and thus assist us in knowing what products we should supply and more or less in what quantities. 13. What type of hair do you prefer? 16 Likewise, this will answer our question regarding the preferences in the type of hair for the wigs that our potential customers will want.We will be able to know what hair type is most favorable amongst our potential customer group and thus assist us in knowing what hair type wigs we should supply and more or less in what quantities. 14. What types of wigs do you mostly own? This question will once more give us further in-depth regarding the preferences of the types and style s of wigs that our potential customers like the most and will assist us in knowing what wigs we should supply at our store, once opened. 15. What is an average price of your currently owned wigs? ( in ) This question will allow us to know the average price we should charge for our average wig. 6. What is your net family annual income( in ) This will further give us insight about the abilities of our potential customers. We will be able to see roughly what socioeconomic group we are dealing with and thus adjust the products we supply accordingly. 17. Where did you buy these wigs? This question will allow us to see who our main competitors are which will allow us to further investigate and after investigation plan a means to provide our potential customers greater satisfaction than they currently get from our competitors. 18. Have you ever cond of our company?This question will allow us to see how many of the potential customers know about us and about the serve we plan on providing . It will allow us to see how much marketing we need to do, where and to whom. 19. Where did you hear about it? 17 This will allow us to see in which places we are already known and in which places we are not yet known. 20. Will the fact that a company is donating tithe from every sold wig influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to call forth ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 21. What would you expect from your new wig? This will answer our question of what are the main expectations our potential customers have from purchasing a wig and thus allow us to meet these criterions. The purpose of the focus group was to answer the following questions 1. Tell us a little bit about yourself? Find out a bit more about our potential customers get some more insight to their personal life, religious life, etc.Get insight into what ethno religious group do they belong, what religious stream do they fellow and so on and so forth. This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. 2. How many wigs do you own and how often do you wear them? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that 8 she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. (We acknowledge the fact that different ethno religious groups have different frequency usage, part of the time they may wear a wig and par t of the time they may use headgears) With regards to the part of the question concerning the quantity of wigs they own, this will allow us to have a rough estimate of what the demand for wigs will be. We will also be able to see the frequency in which these women purchase new wigs. 3. What is your preferred color of a wig?Why is it preferred? This will answer our question regarding the preferences in the colors of wigs that our potential customers have. We will also be able to generate information about underlying reasons of the preferences of our main target group. This will assist us in knowing what products we should supply and more or less in what quantities. 4. What do you consider to be a good quality wig and what types of hair do you like for your wig? This will allow us to have further insight regarding what quality are our potential customer looking for when purchasing their wigs.What criterion do our wigs need to meet in order for them to consider it to be a good quality wig. With regards to the second part of the question this will help us to understand the preferences in the type of hair mostly demanded. 5. Where do you purchase your wigs? Please specify the name of the store, the name of the website, the name of the magazine, or the name of the pulverisation from where you order it, and why? This will give us information about who our main competitors are and what competitive advantages do they have. 10.What is the average price you are paying for a wig and what influences your decision? 19 This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. 6. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. Firstly, it will give us further in-depth into how we need to conduct our marketing cam paign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 7. Which wig did you like the most and which of the wigs did you like the least? Please, explain why. After providing the sample wigs to our focus group members, we will able to have a better understanding of the priorities our target group has. 8. Would you consider buying a wig from us (Saras Wigs) in the future and if so how much would you pay for this wig?This will show us how many potential customers we in actuality have. This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. The last two questions were presented to our participants after having shown the sample of our wigs. 3. 5. Experimental research The main purpose of our experimental research was to observe c onsumer behavior and find out if the kosher wig market business is profitable in Vienna. Thanks to the Jon Renau 20Company and their extremely kind store manager, Andrew we were able to conduct this experiment for one month. Our experiment was of such a nature For one month we observed consumer behavior with which we were able to answer following questions ? On average how many kosher wigs are sold in a month? ? What are average monthly profits that the company makes? ? What wigs do customers like best? ? What wigs do customers like least? We observed that out of 280 wigs sold in a given month 27 were kosher wigs. The profits do from these 27 wigs amounted to 24,400 Euros. 8 wigs purchased were European manufactured ones, and most desired colors were black, brown and blond. astonishingly to us the most desired length of wigs was short and customer ages ranged between 23-50 years old. This experiment was extremely advantageous to us as we were able to observe consumer behavior in a natural environment without any artificial questions to which people had to telephone and answer theoretically. 3. 6. Data collection and data entry In order to make more in-depth marketing research we had to do secondary research as well as primary research.Secondary research was divided in two parts. First we searched for general information and opinion about what are the main concerns and characteristics of Kosher wigs in Internet (from blogs and web-sites) Only after that we narrowed our research and focused on one specific company who sells kosher wigs in Vienna. After secondary research we conducted primary research and also divided it into two parts qualitative and quantitative. We conducted focus groups where we used non- 21 representative (convenience sample).We specifically chose married Jewish orthodox women who would discuss their opinions and concerns and give us sufficient information to help us see what the demand for kosher wigs in Vienna, Austria is. In quantit ative research we used cluster sampling. In our research we applied the following types of research methods Secondary research ? Information gathering from already existing sources ? Experimental research Primary research ? Survey ? Focus Group 22 4. Data analysis and results 4. 1. Qualitative data analysis & results Is there a demand for a new wig store in Vienna?According to our focus group we have seen that our main target group, Jewish religious women are greatly interested in a new wig distributor in Vienna. Due to the fact that covering ones head in Jewish religion is both a Torah commandment and a tradition, the percentage of women wearing wigs is very high among all Jewish religious women, namely Ashkenazi Jews and some Sephardic. For instance, after conducting a focus group we understood that a pot of different aged women are ready to purchase wigs for themselves and their daughters, cousins, and sisters , etc. and that there is a demand for a shop offering kosher cert ified wigs. However, the especial(a) cases comprised low- class women, which thought our prices to be too high. Low-class women thought there is no need for a new wig distributor in Vienna, they didnt like our price ranges and claimed that there are already stores offering wigs, and moreover it is much cheaper to order wigs online. Even after suggesting that we would like our price to include 10% mesuda- donations to poor children and orphanages, they were not willing to pay 1200 for a wig, a price of wig charged by our suppliers, the company Sarah Wigs in China.We explain it with two reasons. First of all, donations are obligatory in Jewish religion, and a person should anyways donate 10% of his income to charity, so there is no need for our suggestion to those people who are scarce of monetary resources. Secondly, religious life can be sometimes very expensive, including higher costs on kosher food, maintenance of a lot of children, costs on accommodation in the Jewish districts. Therefore, low-class families cannot afford purchasing a wig for this price. However after watching sample wigs we offered they hold the quality to be 23 ood, and admitted they would like to receive such kind of a wig as a present. Since our target group is initially upper-middle-class and wealthy women it would be a challenge assessing them. Surprisingly, we found out which kind of service our potential customers would like to experience. In order to understand the psychology of these women, we should look inside the traditions and rules of life according to which these people have been living almost for 6000 years. They are very modest and extremely conservative. While the conversation they complained about the lack of privacy in the wig stores.For instance, some of them consider showing their hair among other women as something of an immodest behavior. So one of their wishes was to have a mystical service in a wig store, where they could feel comfortable and try all the variet y of wigs. However some of them didnt have problems with trying out wigs in a common hall. General reception of our sample wigs was very good. Independently of the age, annual income and ethno religious group, they liked the quality of our wigs. They liked the type of hair used, how naturally they looked, and the way they are do, the material used inside.In conclusion, our focus group and the reaction to the samples provided indicate that there is a demand for a new wig distributor in Vienna, offering one-to-one service. What is the average age consumption in the market? And how much they are willing to pay? We described our main target group as Jewish religious women, but who is considered to be a woman in a Jewish religion. Is there any specific age when girls become women, and start covering their heads? After an extensive research conducted on our target group, we found out this is not about a specific age.For instance, a girl becomes a woman after getting married, and since s he is married covering her head is obligatory. Therefore, the average age consumption for 24 our product is 18 82, as 18 is considered the allowed age to get married in Judaism (YAAKOV, 2006) and 82 is the average age of death among women in Austria (Pavlov, n. d. ). Due to this fact, women of different ages participated in our focus groups. We found out that the demand for our product didnt depend on the age, but rather on the income and social level of the family of this woman.Our first focus group mostly consisted of women of a middle and high class, with annual income higher than 20,000. They were very surprised with the prices we offered for our wigs. When we showed them our sample wigs, they were willing to pay more than 1500. Our second group was quite intensive about pricing, and said their purchase decision depends highly on the purposes of their purchase. For instance, a lot of women have more than one wig. Purchasing a new wig for a special occasion, celebration or holi day is very popular.Therefore, they were ready to pay more for a holiday wig. A holiday wig is the one usually with a natural hair, handmade and preferably a long one. Moreover, the fact that we are going to donate 10% of each wig bought to charity was perceived very positively by women of middle and high class. In a nutshell, we understood that for all the women the price is mostly connected with the hair type we use in our wigs, whether it is handmade, and its readiness to be worn. Surprisingly, we found out interesting moment in a consumer behavior of our main target group.When a woman comes into a shop, she wants to see the final product, the wig ready-to-wear, which should be only adjusted with small details. Which preferences do our customers have mostly? We noticed two main preferences our target group has with regards to the length of the wig and also the type/quality of the wig. 25 Surprisingly it was the opposite of what we were expecting. We were sure that the younger ge neration would prefer evenhandedly fashionable and longer wigs than the older generation (that would rather prefer stricter and shorter wigs).However what we noticed was that the younger women prefer the strict and middle-length wig because they are going to be married or just have been married and they are still very excited about the idea of a wig, the meaning behind it (that a woman should show her real hair only to her husband because the hair is a very sensual thing). But the older women are more likely to purchase longer wigs with different haircuts because they would like to innovate with their style. For instance, they ate tired of the same image all their life.About the type and the quality of the wig almost every woman in our focus groups agreed that it should be handmade and only natural hair. The style of the wig they prefer was quite different, but women were opened for innovations. Mostly all women are accustomed to wearing a wig with a bang, for it seems to be more n atural. But nowadays we are living in the 21st century, there are more innovations with every passing day- women are expecting their new wig to look natural without a bang. Moreover, part of the women was at first hesitating about Asian hair we use but after we gave them our sample wigs for a trial, they changed their opinions.In order to further create a positive image of our company, we need to think about some women- community events in which we will be able to demonstrate wigs to women who are still hesitating about the quality of the Asian hair. How our service should look like? According to our focus group we came to several conclusions with regards to the service we should provide to our customers. On the one hand, our main goal is to ensure that our shop doesnt contradict to any Torah commandments, Jewish laws and traditions.The first and the most important thing for us would be to ensure that all wigs are kosher, that they dont contain 26 Indian hair. Almost all women agre ed that absence of kosher certificate on the wigs would influence their purchase decision greatly (they will not purchase it). The next thing would be to provide private room for women who do not feel comfortable trying wigs in the common hall. For instance, some of the women consider showing their natural hair even to other women immodest. Our staff members will also be only female, in order for all the women to feel convenient.On the other hand, our target group will not only be satisfied with a purchase of a good quality wig. They dont know how to report their wigs in order for them to stay in the same shape they were bought. The women complained a lot about the Internet shopping, they felt being left solo after purchasing the wig. Therefore we are going to introduce the buy and stay concept. We will offer a beauty salon service that will be specialized in taking care of wigs. Sarah wigs will send one of their stylists that will be responsible for this specific service.Right af ter the women chose a wig from our variety, the stylist will adjust it to her head. Afterwards a woman will be able to bring her wig for a wash, restyling, or any other required procedure. Of course the prices for the women, which purchased our wigs will be significantly reduced. With the help of this salon we will make our customers feel more secure. They will know that we are close and ready to help with any problem that might occur. In addition we decided to provide a 3-5 years guaranty for our wigs (the number of years will depend on the precise wig).We want to do so because we see the scar city of trust among our target group. 4. 2. Quantitative analysis and results With our data collection we gained answers to our research questions. The following information is the analysis of our questionnaire 27 Question 1 With the collected data we identified the percentage of women who are living in Vienna. As it seen in instrument panel 1 and Figure 1, 97% are living currently in Vien na, and 3% are not. Do you live in Vienna? frequence Vienna Valid not in Vienna lend 243 7 250 share 97 3 100 remand 1 living in ViennaFigure 1 percentage of people who live in Vienna 28 Question 2 In the following graph you can see the statistical distribution of the responders by age 15-25 years11%, 26-35 years- 20%, 36-45 years- 33% (the majority), 46-55 years- 22%, 56-65 years7%, 65+ years- 5%. With this information we can determine our target group, to which we will address our products. What is your age? relative frequency 15-25 26-35 36-45 Valid 46-55 56-65 55+ quantity Missing tally System 28 50 81 54 18 12 243 7 250 portion 11 20 32 22 7 5 97 3 100 Table 2 age of respondents Figure 2 age of respondents 29 Question 3In this question we determined to which ethnicity group each respondent belongs. Ethnicity group determines the traditions, and after- the different moves in the Judaism, to which the religious women belong. For each ethnicity group there is different t raditions regarding the usage of the wig. As seen in the table and the figure below, there is a large majority- 70% of Ashkenazi women, and 27% of Sephardic women. Which ethno religious group do you belong to? frequence Ashkenazy Valid Sephardic Total Missing Total System 176 67 243 7 250 Percent 70 27 97 3 100 Table 3 the ethno religious groups of respondentsFigure 3 the ethno religious groups of respondents 30 Question 4 In this question we found the breakdown of the different movements of Judaism regarding the women in Vienna. As seen in the table, there is a large majority of women that belong to the Chabad- 70%. Then, the Gur movement with only 8%, Lithaim- 6%, Reform- 5% and Others8%. Which movement do you belong to? Frequency Chabad Gur Valid Lithaim Reform Other Total Missing Total System 176 20 14 13 20 243 7 250 Percent 70 8 6 5 8 97 3 100 Table 4 To which movement the respondents belong Figure 4 To which movement the respondents belong 1 Question 5 Comparison of total number of wigs owned and age of respondents. In the following table we compared the two variables, age and number of total wigs owned. The majority of women between ages 26-55 own 3-5 wigs (age 26-35 11% age 36-45 30% 4655 10%). How many wigs do you own? What is your age? Count What is your age? 15-25 1-2 How many wigs do you own? 3-5 5+ Total 12% 0% 0% 12% 26-35 8% 11% 1% 21% 36-45 1% 30% 2% 33% 46-55 5% 10% 8% 32% 56-65 0% 0% 7% 7% 65+ 0% 0% 5% 5% 26% 51% 23% 100% Total Table 5 Comparison of age and number of total wigs ownedFigure 5 Comparison of age and number of total wigs owned 32 Question 6 In the following question we compared the frequency of purchasing wigs and the net annual income in the family of the woman. 30% of women that have 20,000-29,000 euro annual income are purchasing a new wig once in 5 years (the majority of that segment), the majority of the group of 30,000- 39,000 euro income- 16%, is purchasing a new wig once in 2-5 years, and the majority of the group th at has 40,000-49,000 euro income, as well as 50,000+ euro income purchases a new wig once a year (5% and 3%). How often do you purchase a new wig?What is your net family annual income( in) What is your net family annual income( in) less that 10,000 10,00019,000 20,000 29,000 once a year How often do you purchase a new wig? once in 2-5 years once in 5 years+ Total % of Total 1% 24% 42% 21% 9% 3% 100% % of Total 1% 18% 30% 4% 0% 0% 54% % of Total % of Total 0% 0% 0% 1% 5% 3% 9% 30,00039,000 40,00049,000 50,000+ Total 0% 6% 12% 16% 3% 0% 37% Table 6 Comparison of frequency of purchasing wigs and net annual income 33 Figure 6 Comparison of frequency of purchasing wigs and net annual income Question 7 In this table we measured the preference of wig colors.The majority of the women prefer black (39%) and brown colors (35%), 16% prefer blond wigs, and a small percent of 4% prefer grey hair, and 2% for red hair. What color of a wig do you prefer? Frequency black brown Valid blond red grey Total Missing Total System 98 87 41 6 11 243 7 250 Percent 39 35 16 2 4 97 3 100 Table 7 Preference of wig color 34 Figure 7 Preference of wig color Question 8 In this question we measured the percentage of respondents that prefer Asian or European hair. The majority (61%) prefers Asian hair, when 36% prefers European hair. Which type of hair do you prefer?Frequency Asian Valid European Total Missing Total System 153 90 243 7 250 Percent 61 36 97 3 100 Table 8 Which hair type do you prefer? 35 Figure 8 Which hair type do you prefer? Question 9 Here we determined the percentage of respondents that prefers pulverization made wigs or handmade wigs. The majority (62%) prefers handmade wigs, when 35% prefers factory made wigs. What types of wigs do you mostly own? Frequency handmade Valid factory made Total Missing Total System 155 88 243 7 250 Percent 62 35 97 3 100 Table 9 Preferable type of wig 36 Figure 9 Preferable type of wig Question 10This table illustrates the preferable pri ce of the everyday wig for the respondents. As seen, the majority of women are buying the wig for 401-600 euro (60%), 22% prefer to buy their wig for 250-400 euro, the small number of 6%, will pay 601-1500 euro, and 8% will pay 1501+. Average price of an everyday wig Frequency 250-400 401-600 Valid 601-1500 1501+ Total Missing Total System 56 151 16 20 243 7 250 Percent 22 60 6 8 97 3 100 Table 10 average price of everyday wig 37 Figure 10 average price of everyday wig Question 11 This table illustrates the preferable price of the holiday wig for the respondents.As seen in the table, the majority will pay 1001-2000 euro per one holiday wig (70%), 17% will pay 600-1000 eur0, and only 11% will pay 2001+ euro per wig. Average price of a holiday wig Frequency 600-1000 Valid 1001-2000 2001+ Total Missing Total System 42 174 27 243 7 250 Percent 17 70 11 97 3 100 Table 11 Average price of holiday wig 38 Figure 11 Average price of holiday wig Question 12 This table illustrates where the majority of the respondents buy their wigs. There is almost equal deviation between the 3 stores (32%- Magic hair team 38%- Michaela Nagler 27%- Stupnig Keg), and only 1% are buying in E-shops.Where did you buy these wigs? Frequency Magic hair team Michaela Nagler Valid Stupnig Keg E-shop Total Missing Total System 80 94 67 2 243 7 250 Percent 32 38 27 1 97 3 100 Table 12 place of wig purchase 39 Figure 12 place of wig purchase Question 13 This table illustrates the amount of respondents that comprehend about our wig store. The majority, however, never heard about us (65%). Have you ever heard of our company? Frequency yes Valid no Total Missing Total System 81 162 243 7 250 Percent 32 65 97 3 100 Table 13 have you ever heard about our company? 40Figure 13 have you ever heard about our company? Question 14 In the following table, we analyzed the percentage of respondents that heard about our company, and from where they heard about us. The majority heard about us from word of mou th (56%), 49% heard about us from Jewish websites, and only 42% heard about us from Facebook. Heard Frequencies Responses N heard from facebook where did you hear about us a Percent of Cases 42% 56% 49% 146% Percent 30 40 35 105 29% 38% 33% 100% heard from word of mouth heard from Jewish website Total a. Dichotomy group tabulated at value 1.Table 14 From where do you know our company? 41 Question 15 In this question we analyzed whether the fact that our company is donating 10% from our income will influence the decision of purchase. The majority (36%- mostly yes 33%- possibly) will be influenced of this fact, and only 5% will not be influenced at all. Will the fact that a company is donating tithe from every sold wig influence your Frequency not possibly Valid mostly yes yes Total Missing Total System 13 82 91 57 243 7 250 Percent 5 33 36 23 97 3 100 Table 15 Influence of the fact that the company is donating tithe from every sold wigFigure 14 Influence of the fact that the company is donating tithe from every sold wig 42 Question 16 In this question we analyzed the net annual income of the respondents. The majority (41%) have 20,000-29,000 euro income, 24% have 10,000-19,000 euro, and only 1% has less than 10,000 euro income. What is your net family annual income( in) Frequency less that 10,000 10,000- 19,000 20,000- 29,000 Valid 30,000- 39,000 40,000- 49,000 50,000+ Total Missing Total System 3 59 102 50 22 7 243 7 250 Percent 1 24 41 20 9 3 97 3 100 Table 16 net annual income (euro) Figure 15 net annual income (euro) 3 Question 17 In this question we analyzed the importance of several factors that concern customer preference about wigs. Descriptive Statistics N I would expect my new wig with a low price I would expect my new wig to be handmade I would expect my new wig to be made in europe I would expect my new wig to be made out of Asian I would expect my new wig to have a guarantee I would expect my new wig to be of bright colours I would expect my new wig to be made out of natural matrial only Valid N (listwise) 243 243 1. 8724 1. 13735 243 3. 9712 1. 33423 243 1. 5638 . 70348 243 2. 473 1. 91364 243 2. 8765 . 68724 243 2. 0576 1. 29716 243 Mean 2. 0658 Std. Deviation 1. 08511 Table 17 customer preference about wigs 44 Figure 16 customer preference about wigs 45 5. Conclusion and recommendations After conducting the secondary and primary research we got to know that a place to a new wig distributor in Vienna can be found. We found out that there is a demand for product in the form we want to sell, and the service we want to provide. During the secondary research we were exposed to the competition that already exists in the market, but in order to have to have competitive advantage we will provide buy and stay service, which will fill in the lack of security our customers have. In addition we came to know what are the exact preferences of our target group with the help of quantitative and qualitative analysis, which type of hair, length, color and style are in demand. With the help of the focus group we conducted, we understood the psychology of these women and underlying reasons for their consumer behavior. This will help us to market our product successfully, providing all the services related to it, and to communicate our company effectively.Moreover, we found Vienna as the representative capital city amongst big cities in Europe. Our research indicates that we can penetrate the Viennese wig market successfully, therefore we predict approximately the same level of demand in other major European cities. We can expect the growth of our company in Europe within 5-7 years. As a recommendation, it is required to make a further research on wig demand amongst cancer ill patients and wealthy people as part of our initial target markets. 46 6. Appendix 6. 1. Survey sample in English Questionnaire Nr. _______Wigs demand questionnaire Interviewer Please read all questions to the respondent as they appear on the que stionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure corresponds to the respondents answer choice. Example 2 Int. Introduce yourself to the respondent. Mention that you are a business student conducting a survey as a part of marketing research class. Briefly inform the respondent that this survey is about a wig demand. At the beginning, may I ask you a few questions to determine if you are among the persons ho I am supposed to interview? 1. Do you live in Vienna? RESIDENCE If NO thank respondent and terminate interview. 2. What is your age? 15-? 25. 1 AGE 26-? 35.. 2 36-? 45.. 3 46-? 5.. 4 56-? 65.. 5 65+ 6 3. Which ethno religious group do you belong to? Ashkenazi 1ETHNICITY Sephardic 2 4. Which movement do you belong to? Chabad 1 CHA Gur .. 1 GUR Litaim.. 1 LITReform 1 REF Other 1 OTH 47 5. Have you ever used a wig? Yes.. 1a? Q 7 USAGE No 2 a?Q 6 6. Why not? Record the first response REASON a? Q 21 7. Do you own a wig? Yes 1 a? Q 9 OWNERSHIP No. 2 a? Q 8 8. Why not? Record the first response REASON 9. How many wigs do you own? 1-? 2.. 1 TOTAL

Are Learners With Besd Supported In Secondary School Education Essay

There are a figure of footings to depict scholars with behavioral troubles. In earlier old ages they were categorised as macrocosm maladjusted delimitate by The Underwood Committee Report on Maladjusted Children in 1995 as an persons relation at a peculiar clip to people and fortunes which inst entirely up his purlieu .This was subsequently succeeded by Emotional Behavioural Difficulties ( EBD ) as referred to in the Particular tuitional Needs Report of the commission of Enquiry Into the Education of Handicapped Children and Young People ( The Warnock Report ) HMSO ( 1978 ) . The Elton Report ( 1989 ) stated a kid had EBD when they showed terrible and macabre behavior jobs as a consequence of horny or neurological perturbation such that their demands can non be met in an ordinary condition , Elton Report ( 1989 p.42 cited in Wood, 1995, p14 ) .Within this statement I already notice the mention of demand for EBD students to be educated offside of ordinary schools , advancing the demand for exclusion or resettlement to jump supplier of instruction. This explanation does non gain vigor the complexness of influences that contribute to the behavior itself. SEN codification of warningThis was subsequently replaced by behavioral, emotional & A societal troubles ( BESD ) identified in the SEN codification of pattern as Children and immature people who demonstrate characteristics of behavioral and emotional troubles who are withdrawn or isolated, betting and distresspill the beans, overactive and lack con centimeration those with immature societal accomplishments and those showing ambitious behaviors originating from other complex particular demands. ( DfES,2001a 760 cited in Capel, Leask & A Turner, 2009 ) .Sometimes the fact that the student has a SEN and the celebrated riotous behavior is the consequence is frequently overlooked. The force per unit areas of the instruction system due to the rigidness of the course of study, demands on ra ising accomplishment, low staffing ratios and clip restraints, instructors view hard behavior as peculiarly nerve-racking due to the sum of clip spent on behavioral issues as opposed to learning and larning as halted by Bennett ( 2006 ) . It is this negation that has raised concern for this peculiar group and their inclusion in the chief model of the instruction system.The Department for Children Schools & A Families ( DCSF ) , Statistical jump Release ( SFR ) ( 2009 ) reported a rise of 7 % in lasting exclusions from 2001/02 to 2003/04 with lasting exclusions do 8430, which so fell back to 7000 in 2007/08 within nation funded secondary schools. The study besides identified that Students with SEN ( both with and without statements ) are over 8 times more likely to be for good excluded than those students with no SEN. In 2007/08, 33 in every 10,000 students with statements of SEN and 38 in every 10,000 students with SEN without statements were for good excluded from school. Thi s compares with 4 in every 10,000 students with no SEN.The figures show a little decrease in the rate of fixed period exclusions in secondary schools for those students with SEN compared with the old twelvemonth. In 2007/08, the rate of fixed period exclusion for those students with statements was 30.8 per cent the rate for those with SEN without statements was 28.9 per cent. This compares to 5.1 per cent for those students with no SEN. ( DCSF SFR, 2009 ) .I found the most substanceant facet of this study is the bulk of exclusions both lasting and fixed period, where as a consequence of relentless riotous behavior. This contributed to a monolithic 31 % to all lasting exclusions during 2007/08 in province funded secondary schools in the UK ( DCSF SFR, 2009 ) as frequently associated with BESD scholars. This was dual that of the following study subscriber being physical assault on another student. Having looked at these figures it is obvious that the inclusion of BESD students is still really much a high precession country, sing the sheer volume of exclusions they represent. As a following measure I need to look into what practises and policies are being put in topographic point to assist turn out down this figure.It is evident that BESD clearly stands out from other SEN appellations. Many within the instruction system still remain worn out on how to pull off scholars whose SEN on a regular basis seems to necessitate retaliatory action, potentially including exclusion. It is unusual to see a school policy that recommended a punitory response for a scholar who demonstrated trouble in reading as a consequence of a known scholarship trouble. If this were so all scholars recognised as conveying a SEN with cognitive damage like dyslexia, would be at uninterrupted hazard of exclusion tho because of their SEN. Realistically they would hold their demands met by an individualized programme, including extra resources, larning maintain, extra clip allowances, I CT handiness and much more. ( Null, 2008 ) .If a student is identified as holding BESD falls quarry to the exclusion punishment, is this a contemplation on the schools inability to pull off and back up that student neglecting to run into the demand of the National computer program s Inclusion Policy. Is it still acceptable to state that in some cases exclusion may be the l ace option non in the sense of getting rid as its negative intension implies, but to put the scholar in an environment that will be bump equipped to vouch their entitlement to an instruction. antecedently I thought that exclusion was a agency of traveling on scholars to a more suited acquisition environment where they will hold better buy at. Having experienced the other side of exclusion, I question this move. There is turning concern over the ability of surrogate commissariats to run into the demands of the scholars in mention to the frequency of Sessionss available and the nature of the educational chanc es on offer ( Gray and Panter, 2000 ) .Should more be done to forestall exclusion, schools reflect the construction and regulations of the society we live in and if we can non learn BESD learners how to get by within the confines of a school, how are they to pull off in society where there is really polished support. Exclusion deprives scholars of societal interaction and a high degree of instruction, increasing the opportunities of them going disaffected, taking portion in anti societal behavior and cut downing their part to the state s societal and economic well being ( Gray and Panter, 2000 ) .During an observation at School A, I identified that as portion of the schools Plan for Success 2010-13 they wanted to raise accomplishment of the least successful groups of pupils.I hope to look into the current tendencies of inclusion of BESD students and place what patterns are good in advancing their inclusion in mainstream secondary schools and their effectivity in advancing a posit ive acquisition environment, raising attainment and making good rounded scholars who are able to accomplish societal and economic well being, in conformity with the Every Child Matters Aims.In order to understand what is being done to implicate scholars I must foremost specify it.Inclusion is the addition of engagement and decrease of exclusion from, the civilizations curricula and communities of local schools. Inclusion is concerned with the larning engagement of all pupils vulnerable to exclusionary force per unit areas, non merely those with SEN. Inclusion is concerned with bettering schools for staff every bit good as for pupils.( Centre for Studies on Inclusion in Education ( CSIE ) , 2000 ) .The current national model is embed with values and rules back uping equality, diverseness and inclusion including the right of all scholars to entree a rich course of study, provide chance to belong and accomplish. These rights were set out in the national course of study as a set of rul es now known as the general inclusion statement . The three chief rules for inclusion are The demand for suited acquisition challenges.Reacting to pupils diverse acquisition demands. all overcome possible barriers to larning and appraisal.These three rules focalise to a great extent on what the school and instructors should be making to make a positive acquisition environment for all scholars. For me the most of import issue to see is what extra resources and preparation are provided to assist instructors provide for single acquisition demands. Having read several documents on the effectual direction of BESD students and sing a school with an internal support unit, I have identified several successful methods that were echoed in several documents in advancing the inclusion of BESD students .Over the last few old ages at that place has been a steady diminution in exclusions due to the addition in support units with specialized proficient staff within mainstream schools in an eff ort to advance inclusion. School A provided extra support for students at hazard of exclusion in a support unit within the school. At first I noticed the unit provided an environment that the students felt safe and able to concentrate on their acquisition. The staff and pupils seemed to hold good relationships with each other. Within the unit it appeared that there were clear outlooks of the students as incidents arose when effects were implemented which the students responded to. Research in 1999 by Ofsted identified that students with BESD preferred workings with instructors who meant what they said and followed the carnival but house. Additionally the research identified that successful schools believed that hapless behavior is non the mistake of the student but their reaction to the people and environing environment as shared by The Underwood Committee Report on Maladjusted Children ( 1955 ) and Ogden ( 2001 cited in Jull, 2008, p.15 ) . Having read these accounts I now kno w it is of import for schools to see how the school environment can be modified both physically and socially to cut down the presence of triggers taking to behavioral jobs. Examples of such triggers include unjust competition, inappropriate or irrelevant academic demands, bossy instruction elan, inordinate or deficiency of structuring ( Maag, 2004, p.61 )The category size was little consisting of merely cardinal students . The aesthetics of the schoolroom were shown marks of debasement and the siting layout did non look optimum.These units provide chance for students with BESD to hold an individualised timetable supplying extra support where it is needed leting them most of their educational and societal development to develop in a mainstream environment ( Gray and Panter, 2000 ) .The school followed the SEN Code of Practice three phase flak catcher in placing degrees of support for students on the SEN registry. When looking at the Particular Educational Needs Staff Handbook I noted all students registered as holding BESD where School sue or higher. I was so able to place through the proviso maps in the enchiridion what support the student s would have.During a visit to school A, I observed student A, whose timetable consisted of lessons in the support unit and normal lessons in the afternoon. During the forenoon student A attended forenoon lessons in the support unit alternatively of physical instruction due to a struggle with the instructor which I identified as an ongoing job through interposition but had yet to be resolved. In the afternoon he attended scientific discipline and mathematics. There was a clear contrast in the manner each lesson was delivered. The scientific discipline lesson merely had four students go toing who were all sat individually at the instructors direction. The lesson was lead in a really high-and-mighty manner. Pupil A was demoing marks of detachment by looking about and shirking with points on his desk. I felt pupil A had non been motivated or challenged academically. In contrast the mathematics lesson was a batch busier. The instructor started with an synergistic starting motor acquiring the whole category eng fourth-year. There was good schoolroom direction where some debatable students had to be relocated and the instructor demanded silence when explicating activities but was rather happy to let pupils to speak while working one time they had finished. The schoolroom was a really positive acquisition ambiance with all students working and basking themselves. I noted that pupil A was one of the brightest in the category as the instructor supported during treatment at the terminal of the lesson. The instructor had provided plentifulness of chances for student A to reply inquiries during the lesson and provided tonss of positive congratulations. It was interesting for me on contemplation to see where student A had been seated during the lesson and had this had a direct impact on his ability to concentrate.Comparison between the behavior of junior aged kids go toing a unit for students with emotional and behavioral troubles and similar kids in mainstream categoriesWood, Michael HenryJuly-1995The SEN codification of pattern implemented a three phase attack in fiting the demands of students with their SEN. The first phase is School Action where low degree support is provided frequently ensuing in a Individual Education Plan, puting out learning schemes, usage of resources, usage of extra staff and short term marks. Next is School Action Plus which encompasses all the above but so includes audience with external support services provided by the local Authority and outside agencies. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Mexico’s Economical Crisis, Facts and Remedies

Mexico is the most advanced and developed nation in the Latin America, with a population over 96 million and per capita income about $3970 USD, its income ranges to the upper middle class in the Latin America. During the 60s and 70s the GDP grew by 3.5% annually, but then the crisis of 80s completely reversed the surgical process and the whole Mexican miserliness went upside graduate followed by the 90s crisis which pushed back the GNP of the country to the 50s level. In this paper we will disk the GDP increase and decrease of the Mexican economy facts of the crisis of 80s and 90s and GNP exchange crisis and inflation, debating about the factors involving in the crisis and discussion the ways the problem could be solved and presenting approximately suggestions about it.Sudden Collapse in GDP Growth Why?As discussed in the introduction the data shows that during the seventh and eighth decade of the last ascorbic acid the GDP growth of Mexico showed a mean 3.5% annually growth, b ut after(prenominal) the 84 crisis the GDP growth shrank to 0.5%. This sudden collapse has aroused suspicions about the credibility of the Mexican claim of 3.5% GDP growth annually. GDP does not measure output reliably because it includes not only the final output produced by an economys market, but also transactional activities, which are intermediate to production. (Wallis and North 1986 North 1987) Governments spend a large amount of money on National Defense, Justice, mixer Reforms and enforcing regulations.The transactional activities regarding these issues are intermediary in nature but are included in the standard computation of GDP. During the last three decades preceding the 84 crisis transactional activities form varied. Due the change in the structure of the nations economy i.e. the traditional agriculture trends declined and the share of manufacturing and services in the economy increased, as healthful as the economic interdependence.Governments change in policies e ffected the transactional cost while the decreased in oil prices enhanced the process resulting the indebtedness of the presidential term which compelled her later to take high interest loans, thus increasing inflation and the currency exchange rate became unstable . These all circumstances blew all involvement out and Mexican economy was completely crushed resulting in sudden downfall of GDP.GNP Downfall in the 90sIn 1994 the GNP of the country fell down to its historical low as a result per capita income fell to the level of 50s and the plague of poverty spread all over the country leaving no one undisturbed. The main causes of this turbulence as analyzed by the economists were the demographic, environmental changes as well as the changing in the global scenario and also the growth of NAFTA as most of the foreign investment was invested in the stock market and short term bond but all these devalued thus inhibition down the peso.The increasing poverty and the deteriorating env ironment as well as the increasing inflation pressurized the already decomposed economy thus the weak currency face up a sudden downfall and the rate of exchange become intolerably unstable. The monetary market was panicked by the falling currency and soon every investor threw away the Mexican currency. The GNP fell rapidly and Mexico again fell in the darkness of high interest debts, inflation and poverty.What are the Rectifications?What Mexico needed after these sudden shocks complete is overhauling of the economy by making it free from old and conservative rules and regulations. The government should continue the process of the privatization of state owned enterprises, especially the ejido (Community trim back Owned by the Government). The Federal Labor Law also needs some thorough reforms. While the most important thing to do is the pass along and of the Assets of Petroleos Mexicanos (PEMEX) what ever it is deemed by the Mexican Government as a Mexican Sovereignty or not.A Pr omotion and Reconstruction bank should be created with the initial outstanding as $150 billion dollars, and also the board of directors should be select among the professional and honest persons. Businesses should issue bonds of their debt for 30 years. Income tax should be reduced at a time to 20%. The government should negotiate with the United States and Canada to obliterate the taxes and tariff between the three governments thus creating a free trade market. (Valenzuela, 1999)ConclusionTo recover from the shocks of the turbulences and achieve a sustainable growth process the Mexican Government have to make radical changes in the economy and has to redesign it in a more allow way that the economy becomes adaptable to the modern economic circumstances.ReferenceMarco Espinosa, Steven Russell, The Mexican economic crisis alternative views, http//www.frbatlanta.org/frbatlanta/filelegacydocs/Espin811.pdfRicardo Valenzuela, 1999. A Prescription for Dealing with Mexicos scotch Crisi s, http//www.westga.edu/bquest/1999/prescrip.htmlRobert A. Blecker, NAFTA, the Peso Crisis, and the Contradictions of the Mexican Economic Growth Strategy,http//www.newschool.edu/cepa/papers/archive/cepa0103.pdfWallis, J. J, D.C. North. 1986. Measuring the transaction sector in the American economy, 1870-1970. In Long-term factors in American economic growth, edited by S.L. Engerman and R. E. Gallman. Chicago University of Chicago Press, pp. 95-161.Deirdre Griswold, 1995 Oil, debt and Mexicos national sovereignty, In Workers World. http//www.hartford-hwp.com/archives/46/026.html

Red Bull Marketing Analysis

ruby-red tomentum is the leader of the brawn make merry market. This partnership created in 1984 by Dietrich Mateschitz performs an annual employee turnover of more than 3 million Euros. As we will see in this report, polemics, nonconformist, genius market ar, among otherwisewises, the ingredients that made bolshy Bull the star product of Energy Drink Segment in the world. For more than 20 years, cherry-red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing engage for this bracing drink.In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will change us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy.Why did we choose Red Bull?Most of the people have one day see or heard about the brand Red Bull. Red Bull i s an energy drink that comes from the adaptation of the Thai energy drink Krating Daeng, which operator Red Bull. There are several reasons that explain why we choose Red Bull Company.The first reason of our choice results in a cultural factor. In fact Red Bull is a product that is targeting young customers. It means that, students are the most concerned by Red Bull so this is a product that whoremonger affect any of us. Besides it is a chic product in others words a fashionable product nowadays everyone has already tasted a Red Bull. The second reason that pushes us to choose Red Bull Company was because of their Marketing communication, which is revolutionary.Some observers say that Red Bull uses an anti-brand strategy. In fact, the company avoided usual methods of marketing, relying more on what is called buzz marketing or spoken viral marketing. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, suc h as motor sports, mountain biking, snowboarding In addition, we also choose Red Bull because without Red Bull there would not even be a market for the other products shortly crowd the shelves. Thus, sales of the drink grew quickly from the beginning and Red Bull dominates the worlds energy-drink market with a 40% market share. Finally, what influences our choice too, was because Red Bull even being the leader has to face on how to build on its incredible sales growth and about all, and has to face the health issues concerning the effects of drinkable Red Bull.Executive SummaryA thorough analysis of Red Bull concludes that the company was set up the Energy Drink Market convey to its give product, Red Bull energy drink. In fact, without Red Bull there would not even be a market for the other products currently massing the shelves. Now Red Bull is energizing people around the globe, touching down in over a hundred countries worldwide.The Red Bull consumers can be divided into two segments Students (and Clubbers) and workers. Each of them uses the Red Bull energy drinks to meet their personal needs. At the same time they can obtain fleshly edges, mental edges or just consumption for pleasure.The ambitions of Red Bull are maintaining the top-brand status in the energy drink market and clearly distinguish themselves from their competitors, who are marketing almost the same product provided with extremely low prices.Red Bull uses every ways of marketing to reach their target groups. Their marketing is mainly based on the 3 pillars of Red Bull Sampling, Advertising and sponsoring. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. repayable to these extensive marketing efforts Red Bull obtained, and still is maintaining, the largest market share (70%) in the energy drinks market. As initiator of the energy drinks market, Red Bull hold s a truly unique product. However the competition is high. Their main objectives are maintain the lead and expand the market to Asia and Western Europe. To achieve these objectives they can create bran-new products Black Red Bull and focus on new target group such as the youngers (13-15) and the older (35-50).Company showDietrich Mateschitz founded the company Red Bull GmbH in 1984. GmbH is the German equivalent of a limited liability company it stands for Gesellshaft mit beschrankter Haftung. The companys origins, though, lie in the owners time spent in Asia. He came across products known as tonic drinks and saw the chance to market functional drinks outside Asia.One of these tonics, which came from Thailand and was used by workers to stay call down during their shifts, was called Krating Daeng or Red Bull. Mateschitz approached the manufacturers of the drink and bought the foreign licensing rights in exchange for a 51% stake in his company.When Mateschitz launched the drink in his native Austria, he obdurate to target young professionals, rather than factory workers, as this younger segment of the population was more affluent and more appreciative of a trendy marketing campaign.The Austrian market has been the first to commercialize the blue and red can with its famous slogan It gives you wings. Today, Red bull company has a turnover of 3 billion euro a year which increased of 7,9% in 2008. The drink is present in 160 countries in the world and its the third papa drunk in Europe just behind Pepsi and Coca.Red Bull operates within the energy drinks sector of the soft drinks market. This product is an example of a functional drink. practicable foods respond to consumer interest in well being and performance. The major multinational soft drinks companies are investing in the area of functional drinks, developing their own brands and buying up existing ones. This is seen as being important, given that their traditional soft drinks markets are at the maturi ty stage in many countries. For these multinationals, new functional drinks offer opportunities for renewed business growth.Nevertheless, the product was forbidden in some European countries because of the taurine effects and a high rate of caffein with the European precaution law. But for a few years, mentality evolves and countries are more open-minded and could commercialise this product. In 2010, Red bull is present in 25 European countries but not yet in Denmark for health safety as the Canada. This drink is supposed to give energy to the costumer thank to a mixture of different ingredients (caffeine, guarana, taurine). The main target is the teenagers and young adults (16-35 years old). We can observe that, it would be pertinent to target teenagers in order to raise more consumers of energy drink. This drink is sold four times more expensive than others drinks today its 1,60. We can find this product in shops but also in nightclubs.Red Bull has an aggressive international m arketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wake boarding, cliff diving, surfing, skating, freestyle motocross, rally, Formula 1 racing (World Champion 2010), and break dancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted serve up from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull Em See Battle Rap championships).It also hosts events like the Red Bull Flugtag and other such contests. Red Bull also sponsors soccer teams, with clubs in Austria, Germany, The United States and Brazil featuring the Red Bull trademark in their names. By associating the drinks image with these activities, the company seeks to promote a cool public image and raise brand power. In addition, the slender container is used to suggest a sexier image than some other cola counterparts.The Red Bull brand is associa ted with a designer image, energy-giving properties and glamorous lifestyles. These brand qualities have been developed through company sponsorship of sporting activities such as motorsports, winter sports, base jumping, mountain biking and cultural events such as the Red Bull Music Academy.